Speaking to trainers and fitness professionals in attendance, SCHFA Founder and Executive Director Ashley Reese said the goal of the group was to helps individuals and business owners connect to share knowledge, better serve clients and raise the standards of the industry.

“The South Carolina Health & Fitness Association is the first of its kind, and we are going to elevate the fitness profession,” Reese said. ” “Our goal is to help individuals and business owners connect with others in the industry so we can share knowledge, better serve our clients and customers, and raise the standards of the industry.”

SCHFA says one of their key objectives is to equip members with the resources necessary to excel in the field, including representing its members on a state level for lawmakers, rules and regulations and industry standards.

“Today we’re just bringing the fitness community together,” Reese said. “Physical therapists, chiropractors, massage therapists, personal trainers, nutritionists and dieticians all in one environment to collaborate, resource, educate and connect to ultimately represent on a state level.”

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